LE JOLIE

Shlomo Meiri, President

Shlomo is a prominent Beverly Hills resident and entrepreneur. Meiri's apparel and garment industry experience spans 20 years having owned and operated his own garment manufacturing factories in Los Angeles. Under Meiri's guidance, sales grew and took the company to acquisition. Always enterprising, Meiri has since successfully ventured in to Real Estate. Now, yearning to return to his passion, love and experience for the fashion world, Meiri has founded Le Jolie, LLC, an online e-commerce retail store that will offer its customers products on flexible payment terms. Meiri's vision is to be the premier online shopping destination making it.

Adie Meiri, COO

During his attendance at Beverly Hills High School, Adie opened up a pop-up clothing store on Larchmont Blvd. It was a women's clothing store based on a business model that everything sold for $9.99 and under. At Bar Ilan university in Israel, Adie studied Business Marketing and Management. During his time in Israel, Adie noticed a totally different shopping experience; something he had not seen before. People would go to the grocery store, get all of their daily needs, and once they got to the check out stand, the teller gave the customer an option to sub-divide their total cost. That is when it all came together…Flex-Pay. Immediately after Adie’s first year in college he decided approach his father with the idea of bringing

a Flex-pay business model from his local grocery store in Israel, to an American fashion website. An opportunity that could change the culture of how people shop, a way to make excess goods accessible to everyone.

As COO of LeJolie, Adie oversees the all departments; creative, data, logistics, and marketing departments. His responsibilities include creating, communicating, and implementing the organization's vision, mission, and overall direction. As well, leading the development and implementation of the overall organization's strategy.

Catrina Brick, Creative Director

Catrina graduated from the Fashion Institute of Design and Merchandising in Los Angeles,

California in 2013 with a major in Merchandise Product Development. As a student, Catrina worked for the Reformation, assisting with product development, fabric sourcing, social media management, and website data entry. She then went on to work at an e commerce/boutique, Tags.com, assisting with website maintenance, styling, and photo shoots.

As Creative Director at LeJolie.com, Catrina oversees all visual, creative, and marketing facets of the business. She conceptualizes & designs the graphic and styling elements, has developed and maintains the top level luxury look and quality of the brand, and strategizes & approves of all traditional and social marketing efforts across all media platforms. 

Stephanie Collinge, Fashion Editor & Public Relations Director

Stephanie attended Otis College of Art and Design in Los Angeles and received a certificate in 2013 for Fashion Design. While in school, she learned basic elements of design, garment construction, PR and Marketing techniques, and fashion business. As a student, Stephanie had several internships in wholesale showrooms with designers such as Nicole Miller, Scotch & Soda, and Erin Featherston, where she acquired buying skills and trend forecasting knowledge. She also managed multiple retail establishments, where she directed employees, merchandised store fronts and window displays, and learned the ins and outs of retail sales. In addition, Stephanie is currently a freelance Wardrobe Stylist where she gains trend and brand knowledge by working with various celebrity clientele to prepare them for special events and media tours.

As Fashion Editor & Public Relations Director for Le Jolie.com, Stephanie writes the Le Jolie Blog based on weekly trends, and manages all social media accounts, ensuring the brand’s image is accurately represented and reaches consumers locally and internationally. In order to assure the brand’s social relevance, she works closely with the Creative Director to create cohesive content for all social media platforms and develop core brand messages and marketing strategies to achieve revenue target.

Allison Nelson, Director of Merchandising

Allison graduated from the Fashion Institute of Design and Merchandising in Los Angeles with a major in Merchandise Marketing. While at school, she developed strong merchandising, math, trend analysis, project management, written and verbal communication skills.

While in school, Allison worked and interned at several establishments to advance her buying and merchandising skills. She interned for luxury brand BCBG Max Azria’s International Buying Department where she responsible for creating and updating key reports to Sr. VP and coordinating with multiple departments. Allison has worked with contemporary showrooms where she coordinated the merchandising and shipping of samples. She has also interned with Denimhead, WGSN where she focused on researching, analyzing, and presenting trends to clients.

As Merchandising Director of LeJolie.com, Allison oversees web merchandising, inventory, and information aspects of the company. To ensure a positive web experience with customers, Allison is responsible for product information, trend analysis, category management, web testing & maintenance, developing merchandising calendar with marketing team, and monitoring competitors and e-commerce developments.

Jessica Julito, Assist Marketing Director

Jessica graduated from California State University of Northridge in 2012 with a major in Marketing and an emphasis in Marketing Intercommunications. There she developed skills which include advertising, promotion, sales and communication skills.

She worked for 1Vision Marketing Group, Inc. as a Brand Representative where her responsibilities included promoting and advertising brand products, communicating to clientele and educating customers with offers. Expanding her background in the fashion industry, Jessica worked as a freelance stylist at Koziak Productions for 2 years. Assisting with coordinating styles for the runway shows.

As Assistant Marketing Director of LeJolie her responsibilities include; collaborating with

management team to develop core brand messages and marketing strategies to achieve revenue target. Generate the technical product information for marketing purposes. Coordinate with the art team in developing storyboards and design concepts for marketing media materials. Set product price and develop promotions for profitability. Conduct consumer research and provide results with recommendations to increase sales.